Before you start uploading, please read this guide carefully.
Syndicast’s platform operates as a radio show “marketplace,” enabling stations to easily find and import radio shows into their programme schedule. Our distribution system delivers and monitors everything effectively. Over 2,300 radio stations use the platform to access music, imaging assets, and shows.
All radio stations can view and listen to all the radio shows via their dashboard. When a radio station is interested in a radio show, it must subscribe to it to gain access to the episodes. During the subscription process, they are required to provide details of when they will broadcast the show (date, time, timezone), and they must also display it on their website or social media channels (whichever they use for this purpose).
They must also confirm that they have provided all the necessary information and that the show is visible. Once they press the save button, you, as well as our team, will be notified, as we check every single subscription.
If everything is in order, they will be granted access to the show. We deliver the episodes in various formats, and automated FTP delivery is available to help them easily receive new episodes. Every time you upload a new episode, and it becomes available on the publishing day, we email the subscribed radio stations, ensuring they do not miss the new episodes.
Online-only radios typically subscribe to shows first, as they generally have more openings in their schedules. In contrast, FM/DAB radios usually take longer to start broadcasting a show since their schedules are often full and are only updated a few times a year.
Magic does not happen overnight. The key is consistency. We continually promote the shows to stations through in-system promotional tools and weekly round-up emails. However, the decision of what to broadcast ultimately lies with them.
It is important that we review your radio show before you proceed with the uploading. We have certain requirements that are essential to succeed on the radios. Some of them include:
For the complete guide, click the button below. If you have not done so yet, please send us your show for review.
The following assets are necessary for setting up syndication for a radio show:
4. Minimum term
The minimum term is six months because syndication is not a sprint; it’s a marathon. You/we need to build up your show in the world of radio. On the other hand, If you decide to end your show after just a month, it won’t sit well with the radios that have subscribed to it. This could also harm your reputation in the music industry. So, it’s not just about the time it takes to grow; it’s about maintaining good relationships and credibility too.
5. Exclusivity
When you are setting up your show, we recommend that you give a few days of exclusivity to the radio stations. Usually, they would not like to broadcast shows that are already available on streaming platforms such as Soundcloud, Mixcloud, or in podcast directories like Apple Podcasts, Deezer, to name a few, upon delivery to them.
6. Syndication Type
You also need to decide upon starting the upload of your show whether you would like your radio show to be picked up and aired worldwide by radio stations or, besides that, whether you would like it to be listed on all the major streaming platforms such as Apple Podcasts, Spotify, Google Podcasts, Deezer, and many more.
7. Transfer your radio stations
If you already have radio stations broadcasting your show, they can be transferred over so that we will take over the delivery, and they can be included in the statistics we provide.
Please note that the minimum term for syndication is 6 months.
Price per show
£190*/ month
Price per show
£10-80*/ month
Podcast hosting is an additional feature and cannot be utilized without radio syndication. The cost varies based on the usage. Please find the pricing details below:
*+20% VAT applies for UK customers
*+20% VAT applies for UK customers
Please note that the minimum term for syndication is 6 months.
Price per show
£190*/ month
*+20% VAT applies for UK customers
Price per show
£10-80*/ month
Podcast hosting is an additional feature and cannot be utilized without radio syndication. The cost varies based on the usage. Please find the pricing details below:
*+20% VAT applies for UK customers
Find answers to commonly asked questions in our FAQ section. We’ve compiled a list of frequently asked questions to help you better understand our products/services. If you can’t find the answer you’re looking for, feel free to contact us.
Radio syndication is a crucial element of the radio industry, playing a vital role in distributing programmes to broader audiences. It allows independent producers to share their content with a larger audience and enables radio stations to fill their schedules with engaging content while expanding their listenership.
When a radio station wants to broadcast a show, they first need to subscribe to the programme. They must provide the broadcasting day and time, as well as a direct link to their website or social media where we/host can find the program. Our team reviews every subscription to ensure accuracy. Once subscribed, the radio station can access episodes of the shows in mp3 format in different bitrates via the dashboard or have them sent directly to their server via auto-FTP. They also receive email notifications when new episodes are available. Radio show creators are notified via email when a new radio station subscribes to their show.
Currently, we are working with over 2,200 radio stations, and this number is growing daily.
We collaborate with networks and larger radio stations, smaller and medium-sized local FM as well as online radio stations.
We cannot determine the exact number of stations that will broadcast your show, as it depends on various factors, such as genre and frequency. Generally, online radio stations are the first to subscribe to new shows because they have more flexible schedules than FM stations.
Yes, the minimum term of syndication is six months, as that is the minimum amount of time needed to evaluate how stations are picking up the show.
The best-performing shows depend on current radio trends, the show’s genre, and frequency. At the moment, pop, dance, and electronic music are trending. As for frequency, radio stations tend to prefer weekly shows.
For detailed information on our pricing, please visit here.
Don’t hesitate to contact us if you have a question or something to share with us.
Just enter the message in the field below and we will respond within 1 business day.
partners@syndicast.co.uk
SYNDICAST LTD
Address: Unit A38-30, Red Scar Industrial Estate, Longridge Road, Ribbleton, Preston, PR2 5NA, United Kingdom
Company registration number: 07288759
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