Radio Promotion / Radio Plugging

Global radio promotion with cutting-edge technology

Supercharge your music’s radio promotion with Syndicast’s innovative “plugging” platform, designed to deliver your tracks to music directors at over 2,300 radio stations in more than 120 countries. Maximize your radio presence, boost your song’s airplay and royalties, and take your music career to the next level!

Radio Promotion / Radio Plugging

Global radio promotion with cutting-edge technology

Supercharge your music’s radio promotion with Syndicast’s innovative “plugging” platform, designed to deliver your tracks to music directors at over 2,300 radio stations in more than 120 countries. Maximize your radio presence, boost your song’s airplay and royalties, and take your music career to the next level!

Syndicast is a radio promotion (plugging) platform for dance, pop, and electronic music, connecting record labels and artists with music directors worldwide.

Clients who have chosen us as their radio promotion partner:

Universal Music Group logo
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Virgin Records logo
Cr2 Records logo
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Island Records
Universal Music Group logo
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Virgin Records logo
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Cr2 Records logo
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Island Records

The Benefits of Radio Promotion

Take your music's radio exposure to the next level! The more radio stations play your song, the more frequently it will be heard, increasing your royalty income while continuously expanding your listener base.

Try our service and experience the powerful impact of radio promotion today!

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Fanbase Growth

Through radio promotion (plugging), your music can be featured on more radio stations, significantly increasing your radio presence. This heightened presence boosts interest in your music, attracting new followers on social media and leading to the growth of your fanbase. As a result, you can expect larger audiences at your live performances.

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Credibility

Having your music played on radio stations can enhance your credibility, which plays a crucial role in establishing your reputation as an artist. Being featured on the radio still carries a certain prestige, as tracks must pass through editorial selection. This credibility can significantly contribute to building your artist reputation.

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Extensive Radio Presence

Radio listening remains one of the most popular ways to consume music, allowing you to reach a broader audience. Each airplay increases the reach, recognition, and success of your tracks.

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Revenue Growth

Radio airplay not only generates royalties but can also indirectly boost your earnings from digital platforms. It directs interested listeners to sites like Shazam, YouTube, Apple Music, Amazon Music, Spotify, etc., where they can stream or purchase your music.

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Cost-Effectiveness

Our platform enables you to promote your music in a highly cost-effective manner. While radio promotion is a powerful marketing tool on its own, it is generally more affordable than other forms of advertising (e.g., TV commercials, print media) and generates revenue through royalties from airplay.

The Benefits of Radio Promotion

blank

Fanbase Growth

Through radio promotion (plugging), your music can be featured on more radio stations, significantly increasing your radio presence. This heightened presence boosts interest in your music, attracting new followers on social media and leading to the growth of your fanbase. As a result, you can expect larger audiences at your live performances.

blank

Credibility

Having your music played on radio stations can enhance your credibility, which plays a crucial role in establishing your reputation as an artist. Being featured on the radio still carries a certain prestige, as tracks must pass through editorial selection. This credibility can significantly contribute to building your artist reputation.

blank

Extensive Radio Presence

Radio listening remains one of the most popular ways to consume music, allowing you to reach a broader audience. Each airplay increases the reach, recognition, and success of your tracks.

blank

Revenue Growth

Radio airplay not only generates royalties but can also indirectly boost your earnings from digital platforms. It directs interested listeners to sites like Shazam, YouTube, Apple Music, Amazon Music, Spotify, etc., where they can stream or purchase your music.

blank

Cost-Effectiveness

Our platform enables you to promote your music in a highly cost-effective manner. While radio promotion is a powerful marketing tool on its own, it is generally more affordable than other forms of advertising (e.g., TV commercials, print media) and generates revenue through royalties from airplay.

Take your music's radio exposure to the next level! The more radio stations play your song, the more frequently it will be heard, increasing your royalty income while continuously expanding your listener base.
Try our service and experience the powerful impact of radio promotion today!

Traditional Radio Promotion versus Syndicast

Traditional radio promotion relies heavily on personal connections. Promoters work to convince music editors and DJs to play your tracks, but they primarily focus on large radio stations that tend to favour well-known artists. This method is also expensive and typically limits the reach of your music to radio stations within a single country.

In contrast, Syndicast offers an innovative and affordable alternative! Our system is an automated radio promotion platform that connects artists and labels with music directors worldwide. With our services, radio stations can be reached quickly and efficiently on a global scale, making us the ideal solution for artists and labels seeking international music promotion.

Whether you use our platform as a standalone tool or to complement traditional radio promotion, we ensure your music reaches radio stations that other promoters might not access. Syndicast also supports your campaigns with a range of marketing tools, such as newsletters, banners, pop-up ads, and other attention-grabbing audiovisual solutions.

Traditional Radio Promotion versus Syndicast

Traditional radio promotion relies heavily on personal connections. Promoters work to convince music editors and DJs to play your tracks, but they primarily focus on large radio stations that tend to favour well-known artists. This method is also expensive and typically limits the reach of your music to radio stations within a single country.

In contrast, Syndicast offers an innovative and affordable alternative! Our system is an automated radio promotion platform that connects artists and labels with music directors worldwide. With our services, radio stations can be reached quickly and efficiently on a global scale, making us the ideal solution for artists and labels seeking international music promotion.

Whether you use our platform as a standalone tool or to complement traditional radio promotion, we ensure your music reaches radio stations that other promoters might not access. Syndicast also supports your campaigns with a range of marketing tools, such as newsletters, banners, pop-up ads, and other attention-grabbing audiovisual solutions.

Features

Artist Promo Production feature icon

Artist Promo Edit Production

If you choose the 'Artist Promo' option for your campaign, we will collaborate with Bang Productions to create an exclusive version of the song, featuring an artist promo where the artist introduces the track. This version can be further personalised by radio stations with their own jingles, making it unique for them, which increases its likelihood of being played. The introductions can even be recorded using a phone, as they will be seamlessly integrated into the music by our production team with high quality.

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    Direct access feature logo

    Direct Access to Music Directors at Radio Stations

    Syndicast is used by more than 2,300 radio stations worldwide, mainly in the dance, pop, and electronic music genres, including major networks, local FM/DAB stations, and online stations. Our users are music editors or program directors at these radio stations, who make direct decisions about what content gets aired. New radio stations join our platform every day, continually increasing the number of channels that could potentially broadcast your music.

    In-system promotion feature logo

    In-System Promotion

    Our platform offers a wide range of internal marketing tools, including newsletters, banners, and pop-up ads, all designed to ensure maximum visibility for your music. Our proprietary specialised algorithm ensures that your music reaches the radio stations that best match its style.

    Industry unique insights feature icon

    Unique Reports in the Music Industry

    We present the wealth of information from your campaign data through easy-to-understand graphs and charts, offering you a unique and invaluable analysis of your track's performance that you won't find anywhere else. Our special and one-of-a-kind reports are based on data available within Syndicast’s system and results obtained from WARM’s radio airplay monitoring service.

    Set up your campaign feature icon

    Launch Your Campaign in Less Than a Minute

    With our easy-to-use, user-friendly interface, uploading your music is a breeze, allowing you to set up and launch your campaign as quickly as possible.

    Global airplay monitoring feature icon

    Global Radio Airplay Monitoring

    We provide 1 year of global radio airplay monitoring with every campaign. This not only verifies the effectiveness of our promotional activities but also offers valuable insights that you can use to refine your music marketing strategies.

    Real-time statistics feature icon

    Real-Time Statistics

    With our system and statistics, you can monitor your campaign's performance in real-time and receive up-to-date information on download activity at any given moment.

    Territory restrictions feature icon

    Territory Restrictions

    If you're not planning to launch a global campaign, you have the option to exclude specific countries where you don't want your music to be accessible to radio stations.

    API feature icon

    API

    The Syndicast API is the perfect solution for our enterprise clients who wish to launch promotional campaigns from their own platform and directly access data on campaigns and their associated airplays.

    Safe environment feature icon

    Secure Environment

    Our platform provides a secure environment for users. Releases and their associated data are accessible only to registered and verified radio stations

    Features

    Artist Promo Production feature icon

    Artist Promo Edit
    Production

    If you choose the 'Artist Promo' option for your campaign, we will collaborate with Bang Productions to create an exclusive version of the song, featuring an artist promo where the artist introduces the track. This version can be further personalised by radio stations with their own jingles, making it unique for them, which increases its likelihood of being played. The introductions can even be recorded using a phone, as they will be seamlessly integrated into the music by our production team with high quality.

    00:00
    Sorry, no results.
    Please try another keyword
      Direct access feature logo

      Direct Access to Music Directors at Radio Stations

      Syndicast is used by more than 2,300 radio stations worldwide, mainly in the dance, pop, and electronic music genres, including major networks, local FM/DAB stations, and online stations. Our users are music editors or program directors at these radio stations, who make direct decisions about what content gets aired. New radio stations join our platform every day, continually increasing the number of channels that could potentially broadcast your music.

      In-system promotion feature logo

      In-System Promotion

      Our platform offers a wide range of internal marketing tools, including newsletters, banners, and pop-up ads, all designed to ensure maximum visibility for your music. Our proprietary specialised algorithm ensures that your music reaches the radio stations that best match its style.

      Industry unique insights feature icon

      Unique Reports in the Music Industry

      We present the wealth of information from your campaign data through easy-to-understand graphs and charts, offering you a unique and invaluable analysis of your track's performance that you won't find anywhere else. Our special and one-of-a-kind reports are based on data available within Syndicast’s system and results obtained from WARM’s radio airplay monitoring service.

      Set up your campaign feature icon

      Launch Your Campaign in Less Than a Minute

      With our easy-to-use, user-friendly interface, uploading your music is a breeze, allowing you to set up and launch your campaign as quickly as possible.

      Global airplay monitoring feature icon

      Global Radio Airplay Monitoring

      We provide 1 year of global radio airplay monitoring with every campaign. This not only verifies the effectiveness of our promotional activities but also offers valuable insights that you can use to refine your music marketing strategies.

      Real-time statistics feature icon

      Real-Time Statistics

      With our system and statistics, you can monitor your campaign's performance in real-time and receive up-to-date information on download activity at any given moment.

      Territory restrictions feature icon

      Territory Restrictions

      If you're not planning to launch a global campaign, you have the option to exclude specific countries where you don't want your music to be accessible to radio stations.

      API feature icon

      API

      The Syndicast API is the perfect solution for our enterprise clients who wish to launch promotional campaigns from their own platform and directly access data on campaigns and their associated airplays.

      Safe environment feature icon

      Secure Environment

      Our platform provides a secure environment for users. Releases and their associated data are accessible only to registered and verified radio stations.

      Data as the Backbone of the Modern Music Industry

      Gain access to the most detailed campaign reports and global radio airplay data. Discover Syndicast’s unique statistics and reports!

      Stay up-to-date and make informed decisions to optimise your music’s reach and success. Our system collects and connects millions of data points and insights from campaigns and external radio monitoring services, presenting them in easy-to-understand charts and graphs.
      Through these reports and various analytics, you can easily track the performance of your tracks and gain assistance in the following areas:

      Radio Plugging analytics icon

      Data as the Backbone of the Modern Music Industry

      Gain access to the most detailed campaign reports and global radio airplay data. Discover Syndicast’s unique statistics and reports!

      Stay up-to-date and make informed decisions to optimise your music’s reach and success. Our system collects and connects millions of data points and insights from campaigns and external radio monitoring services, presenting them in easy-to-understand charts and graphs.
      Through these reports and various analytics, you can easily track the performance of your tracks and gain assistance in the following areas:

      Radio Plugging analytics icon

      Some of the successful campaigns we have executed

      Some of the successful campaigns we have executed

      What They Say About Us

      Radio Promotion Campaign Case Study

      We have gathered the results from three previous campaigns, each involving a different type of record label and artist. In the “download to broadcast” section, you can see the time elapsed between radio downloads and the first monitored airplay for each campaign. We used real data from past campaigns without revealing our clients’ names.

      Radio Promotion Campaign Case Study

      We have gathered the results from three previous campaigns, each involving a different type of record label and artist. In the “download to broadcast” section, you can see the time elapsed between radio downloads and the first monitored airplay for each campaign. We used real data from past campaigns without revealing our clients’ names.

      Pricing

      We reserve the right to approve or reject any submitted music release.

      STANDARD

      PLUS

      PRO

      Regular Campaign

      £370*/ song

      Campaign with Artist Promo

      £420*/ song

      Regular Campaign

      £570*/ song

      Campaign with Artist Promo

      £620*/ song

      Regular Campaign

      £770*/ song

      Campaign with Artist Promo

      £820*/ song

      Features

      Features

      Features

      Promotion

      Promotion

      Promotion

      Reporting

      *+ 20% VAT applicable only to UK clients

      Reporting

      *+ 20% VAT applicable only to UK clients

      Reporting

      *+ 20% VAT applicable only to UK clients

      Pricing

      We reserve the right to approve or reject any submitted music release.

      STANDARD

      Regular Campaign

      £370*/ song

      Campaign with Artist Promo

      £420*/ song

      Features

      Promotion

      Reporting

      *+ 20% VAT applicable only to UK clients

      PLUS

      Regular Campaign

      £570*/ single

      Campaign with Artist Promo

      £620*/ single

      Features

      Promotion

      Reporting

      *+ 20% VAT applicable only to UK clients

      PRO

      Regular Campaign

      £770*/ single

      Campaign with Artist Promo

      £820*/ single

      Features

      Promotion

      Reporting

      *+ 20% VAT applicable only to UK clients

      ENTERPRISE

      We understand that every record label and company has unique and specific needs. If you couldn’t find a package that perfectly matches your requirements, please don’t hesitate to get in touch with us. Our team is here to tailor a solution that suits your enterprise needs.

      Frequently Asked Questions

      Find answers to the most commonly asked questions in our FAQ section. We’ve gathered the most frequently asked questions to help you better understand our services. If you don’t find the answer you’re looking for, feel free to contact us!

      Radio promotion is a music promotion activity aimed at getting music releases played on the radio. It involves promoting tracks by securing radio airplay, and it is an essential part of any music marketing strategy. Radio remains one of the most powerful and widely listened-to mediums for music consumption.

      Radio promotion typically involves collaborating with radio stations and their music directors to ensure that an artist’s tracks are played on air.

      Successful radio promotion can increase an artist’s visibility, expand their listener base, and indirectly contribute to increased album and concert ticket sales. Achieving this requires a well-thought-out strategy, persistence, and close collaboration with radio station staff.

      Thanks to Syndicast’s platform, which incorporates innovative technological advancements, we can quickly and efficiently promote tracks to hundreds of radio stations worldwide.

      After registering, you can create your radio promotion campaign on our site in just a few simple steps, similar to how a distribution service platform operates. Simply select the type of campaign, upload your track, along with the necessary files and information for the campaign (cover art, press pack, short description, genre, ISRC code, etc.), then set the campaign’s target regions and launch date.

      Once our team reviews and approves your track, a single click is all it takes to complete the payment, and your campaign can begin immediately! Your track will then be available in the system, where our radio station partners can listen to, download, and soon after, broadcast it.

      The service can be used by record labels, independent artists, and music management teams. Please note that if a record label is in any way connected to the track being promoted (e.g., for release, distribution, etc.), we require approval from the record label before launching the campaign.

      A “Standard Campaign” includes promotion to radio stations, features in weekly newsletters, various in-system marketing tools to promote your music to our radio partners, access to real-time campaign data, a 1-year global radio airplay monitoring service, and detailed reports. Unless you prefer otherwise, we keep each track in the system for 5 years, during which time radio stations can access the music, generating additional downloads and airplays.

      In “Campaigns with Artist Promo,” we create a version of your track where the artist introduces the song. This version can be further customized by radio stations, allowing them to add their own jingles, making it unique. Radios often prefer to play these versions. You can record the introduction even with your phone, as our production team can seamlessly integrate it into the music with high-quality results.

      We reserve the right to approve or reject any submitted music. Our goal is to ensure that radio stations appreciate our content and that labels and artists are satisfied with the campaign results. This is why we have a “quality control” team that reviews each track individually. If a song is well-produced, mastered, and radio-friendly, we will accept it. If not, we typically recommend promoting a different track.

      In addition to accessing your campaign data, we also provide a third-party radio airplay monitoring service. This data is delivered to you in report form through the platform after 1, 2, 4, and 6 months. The reports include information such as which radio stations played your song, when it was played, and in which countries.
      This not only verifies the effectiveness of our promotional efforts but also provides valuable insights that you can use to fine-tune your future music marketing strategies.

      Unfortunately, no. Radio promotion (plugging) campaigns are based on a single track and can only include one version of the release. This could be the radio edit, the original version, or any other version of your choice (such as a remix). If you choose a package that includes an “Artist Promo Edit,” it’s recommended to also upload the extended version. Once the campaign is launched, it is not possible to modify the track or upload additional versions.

      Once you submit your track, our quality control team will listen to it and review the provided release information. You will receive feedback on the next steps within one business day.

      We currently collaborate with over 2,300 radio stations from approximately 120 countries, including major networks, local FM/DAB stations, and online stations. New radio stations join our platform every day.

      Currently, pop, dance, and electronic music are the most popular, but our platform also features tracks from other genres. Our radio partners cover a wide range of genres. The music profile of each station, as well as the tastes of their audience, influences which tracks they choose to download and broadcast.

      We can’t predict the exact number in advance, as the number of radio stations that download and broadcast your song depends on how the music directors evaluate it. If they like your track, they will download it and put it on their playlist. In a successful radio promotion campaign, the more radio stations we reach, the greater the chance to increase your song’s reach and listenership. Our detailed reports will show you which radio stations have downloaded and aired your song.

      Contact us

      Don’t hesitate to contact us if you have a question or something to share with us.

      Just enter the message in the field below and we will respond within 1 business day.

      Email contact icon

      Location

      SYNDICAST LTD

      Address: Unit A38-30, Red Scar Industrial Estate, Longridge Road, Ribbleton, Preston, PR2 5NA, United Kingdom

      Company registration number: 07288759

      Email contact icon

      Location

      SYNDICAST LTD

      Address: Unit A38-30, Red Scar Industrial Estate, Longridge Road, Ribbleton, Preston, PR2 5NA, United Kingdom

      Company registration number: 07288759

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