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Syndicast is a technology-driven radio plugging platform that connects artists and record labels with music programme directors all over the world.

Clients already using Syndicast’s radio promotion service:

Universal Music Group logo
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Virgin Records logo
Cr2 Records logo
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Island Records
Universal Music Group logo
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Virgin Records logo
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Cr2 Records logo
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Island Records

RADIO PLUGGING CAMPAIGN PERFORMANCE
case study

Syndicast is a radio plugging platform that helps record labels generate global reach and boost royalty revenues by providing validated airplay.

In the past few years we have plugged a large amount of songs and worked with all kinds of record labels from small indies to majors. In this case study we would like to showcase some results generated via Syndicast. 

We gathered the results of 3 campaigns, from 3 different types of labels and artists. Furthermore, in the “download to broadcast” sections you can also check the exact elapsed time between the first radio downloads and the first broadcasting time in case of the different campaigns. We have used real data from previous campaigns without revealing the names of our clients.

Click here to check out the platform overview

Challenge

To promote/plug new releases to radio stations, generate global reach and awareness as well as to boost royalty revenues

Solution

To run a global radio plugging campaign that reaches as many radio stations in as many countries as possible

Tools used

Syndicast’s radio plugging platform with in-system promotional tools, Artist ID and customisable power intro production, made from the track and recordings that we receive from the artists

Validation

Third-party airplay monitoring data received by an industry standard music airplay monitoring service used by all major record labels and radio stations worldwide

CASE

'A'

Artist level: Well-known
Record label type: Major
Facebook: 48+ million likes
Spotify monthly listeners: 51+ million
Genre: Pop / Dance

Syndicast campaign results after the 4th month of the campaign:
• Unique radio station downloads: 361
• Countries reached via Syndicast: 54
• Estimated radio plays generated via Syndicast: 56644

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Summary

The track has been downloaded by 361 unique radio stations from 54 countries via Syndicast and generated an estimated number of 56644 radio plays. Besides the radio stations that accessed the track through Syndicast, 1659 stations received it from other sources.

Syndicast contributed an extra 361 radio stations to the total number, which is 18% of all the stations that played the track.

CASE

'B'

Artist level: Lesser-known
Record label type: Major
Facebook: 3+ million likes
Spotify monthly listeners: 4.3+ million
Genre: Dance

Syndicast campaign results after the 4th month of the campaign:
• Unique radio station downloads: 237
• Countries reached via Syndicast: 48
• Estimated radio plays generated via Syndicast: 16084

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Summary

The track has been downloaded by 237 unique radio stations from 48 countries via Syndicast and generated an estimated number of 16084 radio plays. Besides the radio stations that accessed the track through Syndicast, 321 stations received it from other sources.

Syndicast contributed an extra 237 radio stations to the total number, which is 42% of all the stations that played the track.

CASE

'C'

Artist level: Emerging
Record label type: Independent
Facebook: 193 likes
Spotify monthly listeners: 120k+
Genre: House/Dance

Syndicast campaign results after the 4th month of the campaign:
• Unique radio station downloads: 130
• Countries reached via Syndicast: 42
• Estimated radio plays generated via Syndicast: 7237

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Summary

The track has been downloaded by 130 unique radio stations from 42 countries via Syndicast and generated an estimated number of 7237 radio plays. Besides the radio stations that accessed the track through Syndicast, 15 stations received it from other sources.

Syndicast contributed an extra 130 radio stations to the total number, which is 90% of all the stations that played the track.

Conclusion

According to the case study, it’s clearly visible that Syndicast can help promote the releases of different kinds of labels and artists. With the help of the radio plugging service, releases can reach bigger radio stations and networks such as Radio Energy (NRJ), Radio FG, Kiss FM, Delta, Sunshine Live, Hit Radio. 

Also, as the core radio user base is smaller and mid-sized terrestrial/local FM/online stations are usually not covered by regular pluggers, Syndicast can offer access to these stations on a global scale. Based on the evidence of previous campaigns, mid-sized stations are also more open to play tracks from lesser known artists.

Testimonials

"Syndicast has given us a remarkable international visibility and has significantly increased airplays for our releases. With their comprehensive reports and airplay monitoring, we were able to quickly assess the global performance of our releases and effectively track revenues from neighbouring rights. The opportunity to recoup and even generate revenue on each campaign makes Syndicast as a key promotional tool for our industry."
Balazs Pocsfoldi
Balazs PocsfoldiMagneoton / Warner Music
„I always love working with Syndicast for many reasons: The swift and professional communication, the quality of their intro edits, the fact that we reach audiences on a scale we rarely do with traditional radio promotion and especially the reporting after the campaign, which is always helpful for doing long term planning and is usually highly appreciated by artists and managements.”
Lars-Erik Zeike
Lars-Erik ZeikeUniversal Music / Virgin Records
“We are very happy with the service Syndicast has provided us. They have an awesome team behind as well to help out and assist when needed and we’ve seen great support on the campaigns they’ve sent out”
Mark Brown
Mark BrownCr2 Records
“It’s always a pleasure to work with Syndicast! We use it frequently to support servicing radio on a global scale initially and see where interest is growing organically. It’s easy to use and done within just a few minutes. It can’t really get easier than this.”
Jenny Walzer
Jenny WalzerSony Music / Nitron

Interested in trying the service with your release?

Launch your first radio plugging campaign now!

TRY IT NOW

Radio plugging
campaign performance
case study

Syndicast is a radio plugging platform that helps record labels generate global reach and boost royalty revenues by providing validated airplay.

In the past few years we have plugged a large amount of songs and worked with all kinds of record labels from small indies to majors. In this case study we would like to showcase some results generated via Syndicast. 

We gathered the results of campaigns, from 3 different types of labels and artists. Furthermore, in the “download to broadcast” sections you can also check the exact elapsed time between the first radio downloads and the first broadcasting time in case of the different campaigns. We have used real data from previous campaigns without revealing the names of our clients.

Click here to check out the platform overview

Challenge

To promote/plug new releases to radio stations, generate global reach and awareness as well as to boost royalty revenues

Solution

To run a global radio plugging campaign that reaches as many radio stations in as many countries as possible

Tools used

Syndicast’s radio plugging platform with in-system promotional tools, Artist ID and customisable power intro production, made from the track and recordings that we receive from the artists

Validation

Third-party airplay monitoring data received by an industry standard music airplay monitoring service used by all major record labels and radio stations worldwide

CASE 'A'

Artist level: Well-known
Record label type: Major
Facebook: 48+ million likes
Spotify monthly listeners: 51+ million
Genre: Pop / Dance

Syndicast campaign results after
the 4th month of the campaign:
• Unique radio station downloads: 361
• Countries reached via Syndicast: 54
• Estimated radio plays generated via Syndicast: 56644

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blank
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Summary

The track has been downloaded by 361 unique radio stations from 54 countries via Syndicast and generated an estimated number of 56644 radio plays. Besides the radio stations that accessed the track through Syndicast, 1659 stations received it from other sources.

Syndicast contributed an extra 361 radio stations to the total number, which is 18% of all the stations that played the track.

CASE 'B'

Artist level: Lesser-known
Record label type: Major
Facebook: 3+ million likes
Spotify monthly listeners: 4.3+ million
Genre: Dance

Syndicast campaign results after
the 4th month of the campaign:
• Unique radio station downloads: 237
• Countries reached via Syndicast: 48
• Estimated radio plays generated via Syndicast: 16084

blank
blank
blank

Summary

The track has been downloaded by 237 unique radio stations from 48 countries via Syndicast and generated an estimated number of 16084 radio plays. Besides the radio stations that accessed the track through Syndicast, 321 stations received it from other sources.

Syndicast contributed an extra 237 radio stations to the total number, which is 42% of all the stations that played the track.

CASE 'C'

Artist level: Emerging
Record label type: Independent
Facebook: 193 likes
Spotify monthly listeners: 120k+
Genre: Dance / House

Syndicast campaign results after
the 4th month of the campaign:
• Unique radio station downloads: 130
• Countries reached via Syndicast: 42
• Estimated radio plays generated via Syndicast: 7237

blank
blank
blank

Summary

The track has been downloaded by 130 unique radio stations from 42 countries via Syndicast and generated an estimated number of 7237 radio plays. Besides the radio stations that accessed the track through Syndicast, 15 stations received it from other sources.

Syndicast contributed an extra 130 radio stations to the total number, which is 90% of all the stations that played the track.

Conclusion

According to the case study, it’s clearly visible that Syndicast can help promote the releases of different kinds of labels and artists. With the help of the radio plugging service, releases can reach bigger radio stations and networks such as Radio Energy (NRJ), Radio FG, Kiss FM, Delta, Sunshine Live, Hit Radio. 

Also, as the core radio user base is smaller and mid-sized terrestrial/local FM/online stations are usually not covered by regular pluggers, Syndicast can offer access to these stations on a global scale. Based on the evidence of previous campaigns, mid-sized stations are also more open to play tracks from lesser known artists.

Testimonials

"Syndicast has given us a remarkable international visibility and has significantly increased airplays for our releases. With their comprehensive reports and airplay monitoring, we were able to quickly assess the global performance of our releases and effectively track revenues from neighbouring rights. The opportunity to recoup and even generate revenue on each campaign makes Syndicast as a key promotional tool for our industry."
Balazs Pocsfoldi
Balazs PocsfoldiMagneoton / Warner Music
„I always love working with Syndicast for many reasons: The swift and professional communication, the quality of their intro edits, the fact that we reach audiences on a scale we rarely do with traditional radio promotion and especially the reporting after the campaign, which is always helpful for doing long term planning and is usually highly appreciated by artists and managements.”
Lars-Erik Zeike
Lars-Erik ZeikeUniversal Music / Virgin Records
“We are very happy with the service Syndicast has provided us. They have an awesome team behind as well to help out and assist when needed and we’ve seen great support on the campaigns they’ve sent out”
Mark Brown
Mark BrownCr2 Records
“It’s always a pleasure to work with Syndicast! We use it frequently to support servicing radio on a global scale initially and see where interest is growing organically. It’s easy to use and done within just a few minutes. It can’t really get easier than this.”
Jenny Walzer
Jenny WalzerSony Music / Nitron

Interested in trying the service with your release?

Launch your first radio plugging campaign now!

TRY IT NOW

Contact us

Don’t hesitate to contact us if you have a question or something to share with us.

Just enter the message in the field below and we will respond within 1 business day.

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Location

SYNDICAST LTD

Address: Unit A38-30, Red Scar Industrial Estate, Longridge Road, Ribbleton, Preston, PR2 5NA, United Kingdom

Company registration number: 07288759

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