Syndicast Partners with Proton: Bridging Airplay and Smart Distribution

Syndicast is pleased to announce a new partnership with Proton, a distribution and label management platform service with deep long standing roots in the electronic music community.

For many, the name “Proton” is synonymous with Proton Radio, a staple of the community for over 20 years. But behind the scenes, they have built Proton SoundSystem, a robust platform that currently powers over 4,000 independent electronic music labels.

Through this new partnership, Proton has selected Syndicast to offer professional radio promotion services to their users at a discounted rate. This collaboration reflects Proton’s commitment to providing their labels with ever evolving promotion and growth tools. As Proton manages distribution, monetization, and label operations, Syndicast will ensure their music reaches radio DJs and audiences globally with our Radio Promotion Services.

Proton: A Focus on Label Efficiency

We value this collaboration with Proton, as they demonstrate a clear understanding of the challenges faced by electronic music labels in the modern landscape. While many distributors focus on volume, Proton focuses on solving many complex problems label managers face daily.

Here are a few notable points about Proton, and why we’re happy to make Syndicast available to their community:

1. Automating the “Boring” Work

Running a label involves a massive amount of administrative work. Proton’s “Smart Contracts” completely automate contracts, statements, and payments.

• Zero-Touch Accounting: Proton automatically handles royalty splits for original artists, remixers, graphic designers, and other custom roles. 
• Expense Recouping: Labels can declare expenses (like mastering or promo costs) and Proton automatically recoups them from revenue before artists are paid, ensuring the label can invest safely.
• Direct Payments: Proton sends automated statements & payments directly to artists, so label managers don’t have to manually calculate and send transfers every quarter.
  

2. Performance Increasing Tools

Proton provides a number of innovative and user friendly tools to their users, making the process of running a label more efficient than ever.

• Instant Streaming Singles Setup: Ever put out a release with multiple artists, and not have the music appear nicely on each artist’s Spotify profile? Proton helps labels solve this problem with our Streaming Singles tool: a way to easily select individual tracks to get released separately from their original releases, without having to spend any time setting up additional releases. Details here!
• Short V Long Versions Set Up: These days, music labels often prepare a “short” version of a track for streaming platforms like Spotify and an “extended” version for DJ shops like Beatport. At other distributors, this requires music labels creating two separate releases. But with Proton, we make it easy to do this all via the same release! Details here.
• Automatic Release Links:  Proton powered music labels have access to free & auto-generated share URLs (incl. presave + preorder) featuring mobile messaging to fans + artists via WhatsApp/SMS/email! Release Links saves time & money, increases exposure, and collects key insights like which artists are generating the most traffic! Details here. 
• Spotify Discovery Mode Dashboard: Proton’s exclusive Discovery Mode integration is built to increase streams, deepen artist loyalty, and boost chances of placement in official and algorithmic playlists on Spotify. It includes direct artist access, performance stats, and other special features. Details here.
  

3. Innovation for DJs: Monetized Mixes

One of the most exciting features Proton offers is the ability to release DJ Mixes on Spotify and Apple Music.

• Traditionally, clearing copyrights for mixes on streaming platforms is a nightmare. Proton handles this directly, skipping the middleman.
• These mixes have powered over 60 million paid plays for their labels.
• The “Halo Effect”: Releasing a DJ mix drives traffic to the original tracks. Some labels have seen track earnings increase by over 1000% just by releasing a single mix.
• More Details here.

4. Transparency for the Whole Team

Most distributors provide data only to the label manager. Proton provides Daily Analytics directly to the artists as well.

• Artists can log in and see their daily sales and streams on major DSPs without waiting months for a statement.
• Proton is one of the only platforms that reports Beatport Followers alongside Spotify metrics, giving labels crucial A&R insights into which artists are gaining real traction.
• Spotify Popularity Scores : Proton labels have free + easy access to official Spotify Popularity Scores for their entire artist roster and promo pool, unlocking key insights which help boost passive income streams and chances for features in official Spotify playlists.

A Partnership for Enhanced Promotion

At Syndicast, we believe in providing labels with the best tools to grow. Proton shares this philosophy, offering their services with no upfront or recurring fees, simply earning a commission on revenue.

By integrating Proton’s revenue-optimizing technology with Syndicast’s ability to secure global airplay, we are offering a more comprehensive toolkit for label growth.

Check out Proton’s FAQs for more info!

Get Started

If you are a Proton user, you can access your Syndicast discount immediately – contact the Proton team at support@protonradio.com for details.

If you are looking to launch a new label or switch your existing catalog to a distributor that deeply understands electronic music, support@protonradio.com can also assist with next steps! 

FAQs About the Proton x Syndicast Collaboration

Q: What is the difference between Proton and Syndicast? 

A: Think of Proton as your distributor and label manager, and Syndicast as your radio promoter.

• Proton handles your release distribution to stores (Spotify, Beatport, Apple Music), manages your contracts, automates your accounting, and monetizes your DJ mixes.
• Syndicast takes your finished release and delivers it directly to over 2,500 radio stations worldwide, helping you secure airplay and track where your music is being broadcast.

Q: I’m already on Proton. How do I get the Syndicast discount? 

A: Proton users can access the exclusive discounted rate for radio promotion by contacting the Proton support team at support@protonradio.com.

Q: Do I need radio promotion if I’m already on Spotify and Beatport? 

A: Yes! While Proton optimizes your presence on streaming and download stores, radio airplay reaches a completely different audience. Radio promotion builds credibility and triggers “passive discovery”, which directly drives Shazam activity.

Strong Shazam performance helps your track gain momentum and acts as a key indicator for playlist curators and DSPs, proving there is real listener demand. Additionally, radio airplay generates performance royalties that are completely separate from your streaming revenue.

Q: Can Syndicast promote my back catalog, or just new releases? 

A: You can promote any track! While new releases often get the most traction, radio stations are always looking for quality content. Proton’s “Archive Access” feature allows you to breathe new life into back catalog as well as expanding the reach of your fresh releases 

Q: Does this partnership mean my tracks are automatically sent to radio? 

A: No. You still need to select which releases you want to push to the radio. However, because you are a Proton member, you can book these campaigns with Syndicast at a lower cost than the general public.

Q: Will I see my radio results in my Proton’s system? 

A: Currently, radio airplay reports are provided directly by Syndicast. Their system offers real-time monitoring (powered by WARM) showing you exactly which stations and countries are playing your music. Your sales and streaming data will continue to appear in your Proton Daily Analytics.