Syndicast’s platform operates as a radio show “marketplace,” enabling stations to easily find and import radio shows into their programme schedule. Our distribution system delivers and monitors everything effectively. Over 2,300 radio stations use the platform to access music, imaging assets, and shows.

All radio stations can view and listen to all the radio shows via their dashboard. When a radio station is interested in a radio show, it must subscribe to it to gain access to the episodes. During the subscription process, they are required to provide details of when they will broadcast the show (date, time, timezone), and they must also display it on their website or social media channels (whichever they use for this purpose). 

They must also confirm that they have provided all the necessary information and that the show is visible. Once they press the save button, you, as well as our team, will be notified, as we check every single subscription. 

If everything is in order, they will be granted access to the show. We deliver the episodes in various formats, and automated FTP delivery is available to help them easily receive new episodes. Every time you upload a new episode, and it becomes available on the publishing day, we email the subscribed radio stations, ensuring they do not miss the new episodes.

Online-only radios typically subscribe to shows first, as they generally have more openings in their schedules. In contrast, FM/DAB radios usually take longer to start broadcasting a show since their schedules are often full and are only updated a few times a year.

Magic does not happen overnight. The key is consistency. We continually promote the shows to stations through in-system promotional tools and weekly round-up emails. However, the decision of what to broadcast ultimately lies with them.