Radio Plugging Campaign Performance Case Study

Syndicast is a technology-driven radio plugging platform that connects artists and record labels with music programme directors all over the world.

Clients already using Syndicast’s radio promotion service:

RADIO PLUGGING CAMPAIGN PERFORMANCE
case study

Syndicast is a radio plugging platform that helps record labels generate global reach and boost royalty revenues by providing validated airplay.

In the past few years we have plugged a large amount of songs and worked with all kinds of record labels from small indies to majors. In this case study we would like to showcase some results generated via Syndicast.

We gathered the results of 3 campaigns, from 3 different types of labels and artists. Furthermore, in the “download to broadcast” sections you can also check the exact elapsed time between the first radio downloads and the first broadcasting time in case of the different campaigns. We have used real data from previous campaigns without revealing the names of our clients.

Challenge

To promote/plug new releases to radio stations, generate global reach and awareness as well as to boost royalty revenues

Solution

To run a global radio plugging campaign that reaches as many radio stations in as many countries as possible

Tools used

Syndicast’s radio plugging platform with in-system promotional tools, Artist ID and customisable power intro production, made from the track and recordings that we receive from the artists

Validation

Third-party airplay monitoring data received by an industry standard music airplay monitoring service used by all major record labels and radio stations worldwide

CASE

'A'

Artist level: Well-known
Record label type: Major
Facebook: 48+ million likes
Spotify monthly listeners: 51+ million
Genre: Pop / Dance

Syndicast campaign results after the 4th month of the campaign:
• Unique radio station downloads: 361
• Countries reached via Syndicast: 54
• Estimated radio plays generated via Syndicast: 56644

Summary

The track has been downloaded by 361 unique radio stations from 54 countries via Syndicast and generated an estimated number of 56644 radio plays. Besides the radio stations that accessed the track through Syndicast, 1659 stations received it from other sources.

Syndicast contributed an extra 361 radio stations to the total number, which is 18% of all the stations that played the track.

CASE

'B'

Artist level: Lesser-known
Record label type: Major
Facebook: 3+ million likes
Spotify monthly listeners: 4.3+ million
Genre: Dance

Syndicast campaign results after the 4th month of the campaign:
• Unique radio station downloads: 237
• Countries reached via Syndicast: 48
• Estimated radio plays generated via Syndicast: 16084

Summary

The track has been downloaded by 237 unique radio stations from 48 countries via Syndicast and generated an estimated number of 16084 radio plays. Besides the radio stations that accessed the track through Syndicast, 321 stations received it from other sources.

Syndicast contributed an extra 237 radio stations to the total number, which is 42% of all the stations that played the track.

CASE

'C'

Artist level: Emerging
Record label type: Independent
Facebook: 193 likes
Spotify monthly listeners: 120k+
Genre: House/Dance

Syndicast campaign results after the 4th month of the campaign:
• Unique radio station downloads: 130
• Countries reached via Syndicast: 42
• Estimated radio plays generated via Syndicast: 7237

Summary

The track has been downloaded by 130 unique radio stations from 42 countries via Syndicast and generated an estimated number of 7237 radio plays. Besides the radio stations that accessed the track through Syndicast, 15 stations received it from other sources.

Syndicast contributed an extra 130 radio stations to the total number, which is 90% of all the stations that played the track.

Conclusion

According to the case study, it’s clearly visible that Syndicast can help promote the releases of different kinds of labels and artists. With the help of the radio plugging service, releases can reach bigger radio stations and networks such as Radio Energy (NRJ), Radio FG, Kiss FM, Delta, Sunshine Live, Hit Radio.

Also, as the core radio user base is smaller and mid-sized terrestrial/local FM/online stations are usually not covered by regular pluggers, Syndicast can offer access to these stations on a global scale. Based on the evidence of previous campaigns, mid-sized stations are also more open to play tracks from lesser known artists.

Testimonials

„A Syndicast figyelemre méltó nemzetközi láthatóságot biztosított számunkra, és jelentősen növelte a kiadványaink lejátszásait. Az átfogó jelentéseikkel és rádiós monitorozásukkal gyorsan fel tudtuk mérni a kiadványaink globális teljesítményét és hatékonyan nyomon tudtuk követni a jogdíjakból származó bevételeket. Az, hogy minden kampány során megtérülhetnek a költségek és még bevételt is generálhatunk, a Syndicastot kulcsfontosságú promóciós eszközzé teszi az iparágunk számára.”

„Mindig örömmel dolgozom a Syndicast-tal több okból: a gyors és professzionális kommunikáció, az előadói promóciós introk minősége, az a tény, hogy olyan méretekben érjük el a közönséget, amilyenre ritkán van lehetőség a hagyományos rádiós promócióval, és különösen a kampány utáni jelentések, amelyek mindig segítenek a hosszú távú tervezésben, és amelyeket az előadók és a menedzsmentek is nagyra értékelnek.”

„Nagyon elégedettek vagyunk a Syndicast által nyújtott szolgáltatással. Remek csapat áll mögöttük, akik segítenek, ha szükséges, és nagyszerű támogatást kaptunk a kiküldött kampányok során.”

„Mindig öröm a Syndicast-tal dolgozni! Gyakran használjuk a rádiópromóció globális támogatására, és látjuk, hogy hol növekszik organikusan az érdeklődés. Könnyen kezelhető és csupán néhány perc alatt kész. Nem is lehetne egyszerűbb.”

Interested in trying the service with your release?

Launch your first radio plugging campaign now!

Radio plugging
campaign performance
case study

Syndicast is a radio plugging platform that helps record labels generate global reach and boost royalty revenues by providing validated airplay.

We gathered the results of campaigns, from 3 different types of labels and artists. Furthermore, in the “download to broadcast” sections you can also check the exact elapsed time between the first radio downloads and the first broadcasting time in case of the different campaigns. We have used real data from previous campaigns without revealing the names of our clients.

Challenge

To promote/plug new releases to radio stations, generate global reach and awareness as well as to boost royalty revenues

Solution

To run a global radio plugging campaign that reaches as many radio stations in as many countries as possible

Tools used

Syndicast’s radio plugging platform with in-system promotional tools, Artist ID and customisable power intro production, made from the track and recordings that we receive from the artists

Validation

Third-party airplay monitoring data received by an industry standard music airplay monitoring service used by all major record labels and radio stations worldwide

CASE 'A'

Artist level: Well-known
Record label type: Major
Facebook: 48+ million likes
Spotify monthly listeners: 51+ million
Genre: Pop / Dance

Syndicast campaign results after
the 4th month of the campaign:
• Unique radio station downloads: 361
• Countries reached via Syndicast: 54
• Estimated radio plays generated via Syndicast: 56644

Summary

Syndicast contributed an extra 361 radio stations to the total number, which is 18% of all the stations that played the track.

CASE 'B'

Artist level: Lesser-known
Record label type: Major
Facebook: 3+ million likes
Spotify monthly listeners: 4.3+ million
Genre: Dance

Syndicast campaign results after
the 4th month of the campaign:
• Unique radio station downloads: 237
• Countries reached via Syndicast: 48
• Estimated radio plays generated via Syndicast: 16084

Summary

Syndicast contributed an extra 237 radio stations to the total number, which is 42% of all the stations that played the track.

CASE 'C'

Artist level: Emerging
Record label type: Independent
Facebook: 193 likes
Spotify monthly listeners: 120k+
Genre: Dance / House

Syndicast campaign results after
the 4th month of the campaign:
• Unique radio station downloads: 130
• Countries reached via Syndicast: 42
• Estimated radio plays generated via Syndicast: 7237

Summary

Syndicast contributed an extra 130 radio stations to the total number, which is 90% of all the stations that played the track.

Conclusion

Testimonials

Interested in trying the service with your release?

Launch your first radio plugging campaign now!

Kapcsolat

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Együttműködés

RADIO PLUGGING CAMPAIGN PERFORMANCE
case study

Challenge

Solution

Tools used

Validation

CASE

'A'

Summary

CASE

'B'

Summary

CASE

'C'

Summary

Conclusion

Testimonials

Interested in trying the service with your release?

Radio plugging
campaign performance
case study

Challenge

Solution

Tools used

Validation

CASE 'A'

CASE 'B'

CASE 'C'

Conclusion

Testimonials

Interested in trying the service with your release?

Kapcsolat

Címünk

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Szolgáltatásaink

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Szolgáltatásaink

Jogi Információk

Hasznos Linkek

RADIO PLUGGING CAMPAIGN PERFORMANCE case study

Challenge

Solution

Tools used

Validation

CASE

'A'

Summary

CASE

'B'

Summary

CASE

'C'

Summary

Conclusion

Testimonials

Interested in trying the service with your release?

Radio pluggingcampaign performance case study

Challenge

Solution

Tools used

Validation

CASE 'A'

CASE 'B'

CASE 'C'

Conclusion

Testimonials

Interested in trying the service with your release?

Kapcsolat

Címünk

Legutóbbi Blog Bejegyzések

Syndicast partners with un:hurd music: Enhancing your music marketing game

Meet our team at ADE 2024

Syndicast partners with Music Worx: Completing your music promotion circle

Szolgáltatásaink

Jogi Információk

Hasznos Linkek

Szolgáltatásaink

Jogi Információk

Hasznos Linkek

RADIO PLUGGING CAMPAIGN PERFORMANCE
case study

Radio plugging
campaign performance
case study