RADIO PLUGGING CAMPAIGN PERFORMANCE
case study

Syndicast is a radio plugging platform that helps record labels generate global reach and boost royalty revenues by providing validated airplay.

In the past few years we have plugged a large amount of songs and worked with all kinds of record labels from small indies to majors. In this case study we would like to showcase some results generated via Syndicast. 

We gathered the results of 3 campaigns, from 3 different types of labels and artists. Furthermore, in the “download to broadcast” sections you can also check the exact elapsed time between the first radio downloads and the first broadcasting time in case of the different campaigns. We have used real data from previous campaigns without revealing the names of our clients.

Challenge

To promote/plug new releases to radio stations, generate global reach and awareness as well as to boost royalty revenues

Solution

To run a global radio plugging campaign that reaches as many radio stations in as many countries as possible

Tools used

Syndicast’s radio plugging platform with in-system promotional tools, Artist ID and customisable power intro production, made from the track and recordings that we receive from the artists

Validation

Third-party airplay monitoring data received by an industry standard music airplay monitoring service used by all major record labels and radio stations worldwide

CASE

'A'

Artist level: Well-known
Record label type: Major
Facebook: 48+ million likes
Spotify monthly listeners: 51+ million
Genre: Pop / Dance

Syndicast campaign results after the 4th month of the campaign:
• Unique radio station downloads: 361
• Countries reached via Syndicast: 54
• Estimated radio plays generated via Syndicast: 56644

blank
blank
blank

Summary

The track has been downloaded by 361 unique radio stations from 54 countries via Syndicast and generated an estimated number of 56644 radio plays. Besides the radio stations that accessed the track through Syndicast, 1659 stations received it from other sources.

Syndicast contributed an extra 361 radio stations to the total number, which is 18% of all the stations that played the track.

CASE

'B'

Artist level: Lesser-known
Record label type: Major
Facebook: 3+ million likes
Spotify monthly listeners: 4.3+ million
Genre: Dance

Syndicast campaign results after the 4th month of the campaign:
• Unique radio station downloads: 237
• Countries reached via Syndicast: 48
• Estimated radio plays generated via Syndicast: 16084

blank
blank
blank

Summary

The track has been downloaded by 237 unique radio stations from 48 countries via Syndicast and generated an estimated number of 16084 radio plays. Besides the radio stations that accessed the track through Syndicast, 321 stations received it from other sources.

Syndicast contributed an extra 237 radio stations to the total number, which is 42% of all the stations that played the track.

CASE

'C'

Artist level: Emerging
Record label type: Independent
Facebook: 193 likes
Spotify monthly listeners: 120k+
Genre: House/Dance

Syndicast campaign results after the 4th month of the campaign:
• Unique radio station downloads: 130
• Countries reached via Syndicast: 42
• Estimated radio plays generated via Syndicast: 7237

blank
blank
blank

Summary

The track has been downloaded by 130 unique radio stations from 42 countries via Syndicast and generated an estimated number of 7237 radio plays. Besides the radio stations that accessed the track through Syndicast, 15 stations received it from other sources.

Syndicast contributed an extra 130 radio stations to the total number, which is 90% of all the stations that played the track.

Conclusion

According to the case study, it’s clearly visible that Syndicast can help promote the releases of different kinds of labels and artists. With the help of the radio plugging service, releases can reach bigger radio stations and networks such as Radio Energy (NRJ), Radio FG, Kiss FM, Delta, Sunshine Live, Hit Radio. 

Also, as the core radio user base is smaller and mid-sized terrestrial/local FM/online stations are usually not covered by regular pluggers, Syndicast can offer access to these stations on a global scale. Based on the evidence of previous campaigns, mid-sized stations are also more open to play tracks from lesser known artists.

Interested in trying the service with your release?

Launch your first radio plugging campaign now!

Radio plugging
campaign performance
case study

Syndicast is a radio plugging platform that helps record labels generate global reach and boost royalty revenues by providing validated airplay.

In the past few years we have plugged a large amount of songs and worked with all kinds of record labels from small indies to majors. In this case study we would like to showcase some results generated via Syndicast. 

We gathered the results of campaigns, from 3 different types of labels and artists. Furthermore, in the “download to broadcast” sections you can also check the exact elapsed time between the first radio downloads and the first broadcasting time in case of the different campaigns. We have used real data from previous campaigns without revealing the names of our clients.

Challenge

To promote/plug new releases to radio stations, generate global reach and awareness as well as to boost royalty revenues

Solution

To run a global radio plugging campaign that reaches as many radio stations in as many countries as possible

Tools used

Syndicast’s radio plugging platform with in-system promotional tools, Artist ID and customisable power intro production, made from the track and recordings that we receive from the artists

Validation

Third-party airplay monitoring data received by an industry standard music airplay monitoring service used by all major record labels and radio stations worldwide

CASE 'A'

Artist level: Well-known
Record label type: Major
Facebook: 48+ million likes
Spotify monthly listeners: 51+ million
Genre: Pop / Dance

Syndicast campaign results after
the 4th month of the campaign:

Unique radio station downloads: 361
Countries reached via Syndicast: 54
Estimated radio plays generated via Syndicast: 56644

blank
blank
blank

Summary

The track has been downloaded by 361 unique radio stations from 54 countries via Syndicast and generated an estimated number of 56644 radio plays. Besides the radio stations that accessed the track through Syndicast, 1659 stations received it from other sources.

Syndicast contributed an extra 361 radio stations to the total number, which is 18% of all the stations that played the track.

CASE 'B'

Artist level: Lesser-known
Record label type: Major
Facebook: 3+ million likes
Spotify monthly listeners: 4.3+ million
Genre: Dance

Syndicast campaign results after
the 4th month of the campaign:

Unique radio station downloads: 237
Countries reached via Syndicast: 48
Estimated radio plays generated via Syndicast: 16084

blank
blank
blank

Summary

The track has been downloaded by 237 unique radio stations from 48 countries via Syndicast and generated an estimated number of 16084 radio plays. Besides the radio stations that accessed the track through Syndicast, 321 stations received it from other sources.

Syndicast contributed an extra 237 radio stations to the total number, which is 42% of all the stations that played the track.

CASE 'C'

Artist level: Emerging
Record label type: Independent
Facebook: 193 likes
Spotify monthly listeners: 120k+
Genre: Dance / House

Syndicast campaign results after
the 4th month of the campaign:

Unique radio station downloads: 130
Countries reached via Syndicast: 42
• Estimated radio plays generated via Syndicast: 7237

blank
blank
blank

Summary

The track has been downloaded by 130 unique radio stations from 42 countries via Syndicast and generated an estimated number of 7237 radio plays. Besides the radio stations that accessed the track through Syndicast, 15 stations received it from other sources.

Syndicast contributed an extra 130 radio stations to the total number, which is 90% of all the stations that played the track.

Conclusion

According to the case study, it’s clearly visible that Syndicast can help promote the releases of different kinds of labels and artists. With the help of the radio plugging service, releases can reach bigger radio stations and networks such as Radio Energy (NRJ), Radio FG, Kiss FM, Delta, Sunshine Live, Hit Radio. 

Also, as the core radio user base is smaller and mid-sized terrestrial/local FM/online stations are usually not covered by regular pluggers, Syndicast can offer access to these stations on a global scale. Based on the evidence of previous campaigns, mid-sized stations are also more open to play tracks from lesser known artists.

Interested in trying the service with your release?

Launch your first radio plugging campaign now!

Contact

Vous avez une question? Vous souhaitez partager quelque chose avec nous? Contactez-nous en toute confiance!

Remplissez le formulaire ci-dessous et nous vous contacterons dans un délai d'un jour ouvrable.

Email contact icon

Adresse

SYNDICAST LTD

Unit A38-30, Red Scar Industrial Estate, Longridge Road, Ribbleton, Preston, PR2 5NA, Royaume-Uni

Numéro RCS: 07288759

Derniers Articles De Blog