Radio plugging is a kind of music promotion, used in order to get music releases played on the radio.
Radio promotion for music refers to the process of promoting a song or album through radio airplay. Radio promotion is an essential part of any music marketing strategy because radio is still one of the most powerful and widely listened-to mediums for music consumption.
Radio promotion typically involves working with radio stations and their program directors to get airplay for an artist’s music. This can include sending music to radio stations, arranging for interviews and performances on radio shows, and working with radio station personnel to develop on-air promotions and contests.
Successful radio promotion can help an artist gain exposure, increase their fan base, and ultimately sell more records or concert tickets. It requires a well-thought-out strategy, persistence, and a willingness to work closely with radio stations and their personnel.