Radio Promotion / Radio Plugging

Revolutionary radio promotion powered by technology

Enhance your radio promotion activities with Syndicast’s game-changing plugging platform which can help your tracks being heard by decision-makers at over 2,300 radio stations across 100+ countries. Maximize your exposure and get airplay for your new releases.

Syndicast Radio Plugging

Revolutionary radio promotion powered by technology

Enhance your radio promotion activities with Syndicast’s game-changing plugging platform which can help your tracks being heard by decision-makers at over 2,200 radio stations across 100+ countries. Maximize your exposure and get airplay for your new releases.

Syndicast is a technology-driven radio promotion (plugging) platform that connects artists and record labels with music programme directors all over the world.

Clients already using Syndicast’s radio promotion service:

Universal Music Group logo
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Virgin Records logo
Cr2 Records logo
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Island Records
Universal Music Group logo
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Virgin Records logo
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Cr2 Records logo
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Island Records

Beneficios de
using radio promotion

Ready to take your music to the next level? Start generating more revenue and expanding your fan base!
Experience the impact of radio promotion today!

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Fan Base Growth

The more people hear your tracks on the radio, the more may become interested in you. This can lead to more followers on social media and higher attendance at your shows.

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Credibility

Getting music played on radio stations can lend credibility and help establish an artist's reputation.

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Increased Exposure

Radio is still one of the most popular sources for music consumption, and getting airplay on any station can expand your music's reach to a wider audience.

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Increased Revenues

Radio airplay can generate royalty revenues and help drive traffic to digital platforms like Shazam, YouTube, Apple Music, Amazon Music, Spotify, and more.

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Connect with Fans

Radio promotion can help you connect with fans and build a relationship with them. By giving interviews or participating in radio shows, you can interact with fans and build a loyal following.

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Cost-Effective

Radio promotion can be a cost-effective way to promote your music, as it often costs less than other forms of promotion such as TV ads or print media.

Beneficios de
using radio promotion

blank

Fan Base Growth

The more people hear your tracks on the radio, the more may become interested in you. This can lead to more followers on social media and higher attendance at your shows.

blank

Credibility

Getting music played on radio stations can lend credibility and help establish an artist's reputation.

blank

Increased Exposure

Radio is still one of the most popular sources for music consumption, and getting airplay on any station can expand your music's reach to a wider audience.

blank

Increased Revenues

Radio airplay can generate royalty revenues and help drive traffic to digital platforms like Shazam, YouTube, Apple Music, Amazon Music, Spotify, and more.

blank

Connect with Fans

Radio promotion can help you connect with fans and build a relationship with them. By giving interviews or participating in radio shows, you can interact with fans and build a loyal following.

blank

Cost-Effective

Radio promotion can be a cost-effective way to promote your music, as it often costs less than other forms of promotion such as TV ads or print media.

Ready to take your music to the next level? Start generating more revenue and expanding your fan base!
Experience the impact of radio promotion today!

Traditional radio promotion
(plugging)vs Syndicast

When it comes to radio promotion, traditional plugging methods often rely on personal contacts, typically targeting Tier 1 radio stations locally in one specific country. While pluggers can be quite expensive, their job is to pitch your music to programme directors and DJs, aiming to convince them to add your songs to their playlists.

Syndicast offers an innovative and affordable alternative as a technology-driven radio plugging platform that connects artists and record labels with music programme directors all over the world. With our services, you can rapidly access radio stations on a global scale, making it an ideal platform for artists and record labels looking to promote their music internationally. 

Whether you use it as a standalone tool or alongside your regular radio promotion solutions, the platform offers access to radio stations that other pluggers might not be able to cover. Additionally, Syndicast supports your songs with a range of promotional tools, including email campaigns and in-system ads like banners, sliders, and pop-ups.

Traditional radio plugging vs Syndicast

Traditional radio plugging
vs Syndicast

When it comes to radio promotion, traditional plugging methods often rely on personal contacts, typically targeting Tier 1 radio stations locally in one specific country. While pluggers can be quite expensive, their job is to pitch your music to programme directors and DJs, aiming to convince them to add your songs to their playlists.

Syndicast offers an innovative and affordable alternative as a technology-driven radio plugging platform that connects artists and record labels with music programme directors all over the world. With our services, you can rapidly access radio stations on a global scale, making it an ideal platform for artists and record labels looking to promote their music internationally. 

Whether you use it as a standalone tool or alongside your regular radio promotion solutions, the platform offers access to radio stations that other pluggers might not be able to cover. Additionally, Syndicast supports your releases with a range of promotional tools, including email campaigns and in-system ads like banners, sliders, and pop-ups.

Funciones

Artist Promo Production feature icon

Artist promo production

In partnership with Bang Productions, we also create artist promo edits for the songs, to make it feel more exclusive and more appealing to radio audiences.

Armin Van Buuren & Timmy Trumpet – Anita (Demo de la versión promo del intérprete)

  • "Armin Van Buuren & Timmy Trumpet - Anita (Artist Promo Edit Demo)".
Audio snippets feature icon

Audio snippets

Airplay snippets provide you with an opportunity to hear how your song is being presented on the radio, giving you an example how it's being received by the audience.

Dimitri Vegas & Like Mike x Ne-Yo x Danna Paolo – Mexico live on Tros FM (Belgium)

  • "Belgium - Tros FM - 160323 - p" from www.radiomonitor.com by TROS FM. Released: 2023. Genre: Unknown.
Direct access feature logo

Direct access to radio music directors

Syndicast is used by 2,300+ dance / pop / CHR stations including radio networks, local terrestrial FM and online stations. New radio stations are joining the platform every day.

In-system promotion feature logo

In-system promotion

Our platform offers a variety of in-system promotional tools, such as email campaigns, banners, sliders, and pop-ups, which we use to support your releases and help maximize their reach and impact.

Industry unique insights feature icon

Industry unique insights

Comprehensive overview including the campaign data pulled from Syndicast's system and airplay detections from a radio monitoring service, presented in an easy-to-understand format.

Set up your campaign feature icon

Set up your campaign in less than a minute

Setting up your campaign is a breeze with our easy-to-use uploading surface, which streamlines the process and ensures you can get your music out there as quickly as possible.

Global airplay monitoring feature icon

Global airplay monitoring

We provide an industry-standard, third-party, 1-year global airplay monitoring for each campaign, that confirms the effectiveness of our promotional activities and provides valuable insights you can use for your strategies.

Real-time statistics feature icon

Real-time statistics

Our statistics enable you to closely track your campaign's performance in real-time, providing you with up-to-date information on how your campaign is doing at any given moment.

Territory restrictions feature icon

Territory restrictions

If you do not wish to launch your campaign  worldwide, you can select the countries where you would like to make the song available for radio stations.

API feature icon

API

Syndicast’s API is the perfect solution for enterprise customers who would like to launch campaigns from their own platform and receive campaign and monitoring data directly.

Safe environment feature icon

Safe environment

Our platform provides a safe environment for users, ensuring a non-public, end-to-end service that is exclusively available for registered users.

Funciones

Artist Promo Production feature icon

Artist promo production

In partnership with Bang Productions, we also create artist promo edits for the releases, to make it feel more exclusive and more appealing to radio audiences.

Armin Van Buuren & Timmy Trumpet – Anita (Demo de la versión promo del intérprete)

  • "Armin Van Buuren & Timmy Trumpet - Anita (Artist Promo Edit Demo)".
Audio snippets feature icon

Audio snippets

Airplay snippets provide you with an opportunity to hear how your song is being presented on the radio, giving you an example how it's being received by the audience.

Dimitri Vegas & Like Mike x Ne-Yo x Danna Paolo – Mexico live on Tros FM (Belgium)

  • "Belgium - Tros FM - 160323 - p" from www.radiomonitor.com by TROS FM. Released: 2023. Genre: Unknown.
Direct access feature logo

Direct access to radio music directors

Syndicast is used by 2,200+ dance / pop / CHR stations including radio networks, local terrestrial FM and online stations. New radio stations are joining the platform every day.

In-system promotion feature logo

In-system promotion

Our platform offers a variety of in-system promotional tools, such as email campaigns, banners, sliders, and pop-ups, which we use to support your releases and help maximize their reach and impact.

Industry unique insights feature icon

Industry unique insights

Comprehensive overview including the campaign data pulled from Syndicast's system and airplay detections from a radio monitoring service, presented in an easy-to-understand format.

Set up your campaign feature icon

Set up your campaign in less than a minute

Setting up your campaign is a breeze with our easy-to-use uploading surface, which streamlines the process and ensures you can get your music out there as quickly as possible.

Global airplay monitoring feature icon

Global airplay monitoring

We provide an industry-standard, third-party, 1-year global airplay monitoring for each campaign, that confirms the effectiveness of our promotional activities and provides valuable insights you can use for your strategies.

Real-time statistics feature icon

Real-time statistics

Our statistics enable you to closely track your campaign's performance in real-time, providing you with up-to-date information on how your campaign is doing at any given moment.

Territory restrictions feature icon

Territory restrictions

If you do not wish to launch your campaign  worldwide, you can select the countries where you would like to make the release available for radio stations.

API feature icon

API

Syndicast’s API is the perfect solution for enterprise customers who would like to launch campaigns from their own platform and receive campaign and monitoring data directly.

Data is the backbone of the modern music industry

Get the most detailed campaign reports and global airplay data available.

Utilising the available information from Syndicast’s radio plugging campaign results alongside the report we gain from our market-leading global airplay monitoring partner, we connect hundreds of data points and visualise them in an easy-to-understand format which enables you to:

Radio Plugging analytics icon

Data is the backbone of the modern music industry

Get the most detailed campaign reports and global airplay data available.

Utilising the available information from Syndicast’s radio plugging campaign results alongside the report we gain from our market-leading global airplay monitoring partner, we connect hundreds of data points and visualise them in an easy-to-understand format which enables you to:

Radio Plugging analytics icon

Successful campaigns executed by Syndicast

Successful campaigns executed by Syndicast

Testimonials

Radio plugging campaign performance case study

We gathered the results of 3 campaigns, from 3 different types of labels and artists. Furthermore, in the “download to broadcast” sections you can also check the exact elapsed time between the first radio downloads and the first broadcasting time in case of the different campaigns. We have used real data from previous campaigns without revealing the names of our clients.

Radio plugging campaign performance case study

We gathered the results of 3 campaigns, from 3 different types of labels and artists. Furthermore, in the “download to broadcast” sections you can also check the exact elapsed time between the first radio downloads and the first broadcasting time in case of the different campaigns. We have used real data from previous campaigns without revealing the names of our clients.

Prices

We reserve the right to approve or reject any submitted music releases.

STANDARD

PLUS

PRO

Regular Campaign

£370*/ single

Campaign with Artist Promo

£420*/ single

Regular Campaign

£570*/ single

Campaign with Artist Promo

£620*/ single

Regular Campaign

£770*/ single

Campaign with Artist Promo

£820*/ single

Funciones

Funciones

Funciones

Promotion

Promotion

Promotion

Reporting

*+20% VAT applies for UK customers

Reporting

*+20% VAT applies for UK customers

Reporting

*+20% VAT applies for UK customers

ENTERPRISE

We understand that every record label and company has unique and specific needs. If you couldn’t find a package that perfectly matches your requirements, please don’t hesitate to get in touch with us. Our team is here to tailor a solution that suits your enterprise needs.

Prices

We reserve the right to approve or reject any submitted music releases.

STANDARD

Regular Campaign

£370*/ single

Campaign with Artist Promo

£420*/ single

Funciones

Promotion

Reporting

*+20% VAT applies for UK customers

PLUS

Regular Campaign

£570*/ single

Campaign with Artist Promo

£620*/ single

Funciones

Promotion

Reporting

*+20% VAT applies for UK customers

PRO

Regular Campaign

£770*/ single

Campaign with Artist Promo

£820*/ single

Funciones

Promotion

Reporting

*+20% VAT applies for UK customers

ENTERPRISE

We understand that every record label and company has unique and specific needs. If you couldn’t find a package that perfectly matches your requirements, please don’t hesitate to get in touch with us. Our team is here to tailor a solution that suits your enterprise needs.

Preguntas Frecuentes

En esta sección, damos respuesta a las preguntas más frecuentes. En la lista que sigue, encontrarás las respuestas a las preguntas más frecuentes, que te ayudarán a conocer mejor nuestros productos y servicios. Si no encuentras respuesta a tu pregunta, contáctanos.

Radio plugging is a kind of music promotion, used in order to get music releases played on the radio.

Radio promotion for music refers to the process of promoting a song or album through radio airplay. Radio promotion is an essential part of any music marketing strategy because radio is still one of the most powerful and widely listened-to mediums for music consumption.

Radio promotion typically involves working with radio stations and their program directors to get airplay for an artist’s music. This can include sending music to radio stations, arranging for interviews and performances on radio shows, and working with radio station personnel to develop on-air promotions and contests.

Successful radio promotion can help an artist gain exposure, increase their fan base, and ultimately sell more records or concert tickets. It requires a well-thought-out strategy, persistence, and a willingness to work closely with radio stations and their personnel.

Syndicast’s technology-driven platform offers a solution to promote releases to hundreds of radios worldwide in a fast and effective way. We provide a safe and high-quality environment for both radio stations and content creators. The platform’s advanced features allow the targeting of specific genres and regions, making it easier to get the right music to the right stations.

The service can be used by record labels, artist managements, and independent artists as well.

Please note that if a record label is related to a submitted song in any way, we need the approval of the record label in order to launch the campaign.

A standard campaign includes a promotion to our radio station partners, weekly roundup emails, access to real-time campaign data, global airplay monitoring,  in-depth radio plugging campaign & airplay monitoring reports and live broadcast recording snippets, but there are also additional paid add-ons available. For the details please see our rate card here.

We reserve the right to approve or reject any submitted music releases. We aim to make the stations happy with our content and music creators happy with the campaign results, therefore we have a quality team who checks the songs individually. If a song is well-edited, mastered, and radio-friendly, we proceed. If not then we usually recommend choosing another song.

In addition to the promotion and access to real-time data, we also provide airplay validation with the help of third-party airplay monitoring. This feature gives you the power of knowledge by accessing detailed reports on your music’s performance, allowing you to track its success, gain a deeper understanding of your audience and make promotional decisions accordingly.

Unfortunately not, radio plugging campaigns are single-based, and should contain only one track version, which can be either the radio edit, original, or any other chosen version. However, it is recommended to upload the extended version if there is an Artist Promo production. All track versions must be uploaded before launching the promotion, as there is no option to add tracks once the campaign has been launched.

Once you submit a track, our quality control team reviews the song and will get back to you with the next steps in 1 working day.

Currently, we are working with 2200+ radio stations and the number is growing every day.

We don’t send music releases to radio stations individually. When we launch a campaign it automatically becomes available on all of our stations’ dashboards. They can search and filter by genre, artist, and label, and they can listen to the preview of each track. If they like it, they download it and broadcast it.

This answer always depends on the current radio trends. At the moment it is pop, dance and electronic music.

We can’t predict this, the number of stations that download the track depends on whether the music directors like it or not. If they like the track, they download it and broadcast it.

Contacto

¿Tienes una pregunta? ¿Quieres compartir algo con nosotros? ¡Contáctanos con confianza!

Completa el siguiente formulario y nos pondremos en contacto contigo dentro de un día hábil.

Email contact icon

Dirección

SYNDICAST LTD

Unit A38-30, Red Scar Industrial Estate, Longridge Road, Ribbleton, Preston, PR2 5NA, Reino Unido

Número de inscripción en el Registro Mercantil: 07288759

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