When curating playlists for your radio station, it’s easy to overlook one crucial aspect: ensuring that the music aligns with your audience’s preferences (not just your own). While we may all believe in our impeccable taste, leveraging real data eliminates bias and gives you the competitive advantage of delivering top-notch selections.

The most effective approach? Music research. Yet, it’s often prohibitively expensive, time-intensive, and challenging to maintain an engaged database to guarantee that your station or playlist consistently hits the mark.

Traditional music testing databases typically sample only 5-10 seconds of each track (usually a chorus), and participants are often tasked with rating anywhere from 30 to hundreds of songs in one sitting. This can lead to fatigue or a rush to complete the task, potentially skewing your results.